O The Places  We’ll Go
Introduction In collaboration with SODA: Student Organ Donation Advocates, a visionary nonprofit dedicated to promoting organ donation awareness, I developed a digital campaign "O The Places We’ll Go." The campaign explores the intrinsic motivation to leave a mark on the world, inviting young individuals to consider their impact and view themselves as part of a broader network of hope and possibility. By emphasizing the various ways we can leave a mark—through small acts of kindness or bold adventures—we aim to highlight our shared humanity and the impact of our actions.
Impact and StrategyThis campaign aims to create a ripple effect of awareness and engagement through platforms like Instagram. By sharing inspiring stories and impactful visuals, we hope to reach young audiences, fostering a culture of organ donation and encouraging them to consider how they can contribute to a hopeful future for others.
ServicesIdentity Design
Editorial Design
Copywriting







Key Message
Every gesture, no matter how small, contributes to a richer, more fulfilling life for ourselves and others. Our actions advocate for life to be worth living. The campaign emphasizes that by promoting organ donation, individuals can extend their legacy even beyond their own lives. Choosing to donate organs can allow someone else to experience the same full life we cherish.